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Deep Dive Teaser: Guide to Private Markets
Anna's Deep Dives
Just facts, you think for yourself
I stumbled on a stat that blew my mind.
In 1996, there were 8,000 public companies you could buy.
Today? There are less than 4,000.
The menu has been cut in half.
Meanwhile, the "smart money" has almost entirely left the building.
Look at the Yale Endowment. They manage over $40 billion and are widely considered the best investors in the world.
Do you know how much they keep in standard U.S. stocks?
Less than 10%.
So where is the rest of the money?
It’s in Private Markets.
This is a $13 trillion ocean that doesn't show up on your brokerage app.
For decades, this was a walled garden. If you didn't have $5 million and a secret handshake, you weren't invited.
But the velvet rope is finally dropping.
I spent weeks analyzing this. I wanted to know if the returns are real, or if it’s just a sales pitch from Wall Street.
Here is the honest truth.
1. The Pond is Drying Up If you only buy stocks, you are fishing in a shrinking pond. The best companies stay private longer (Uber waited 10 years). We break down why the public market is vanishing and what that means for your portfolio. [Read Section 1: Why the Public Market is Drying Up (Premium)]
2. It’s Not Just "Shark Tank" Bets People hear "private equity" and think of risky bets on the next Facebook. That is actually Venture Capital, and it's a tiny sliver of the pie. Real private market investing is often boring. It’s owning the fiber optic cables under your street or holding the debt of a profitable software firm. It’s unsexy, but it pays.[Read Section 2: The Four Pillars of Private Markets (Premium)]
3. The "J-Curve" Stomach Ache Here is the bad news. You can't just hit "sell" on your phone if you get spooked. Your money is locked up, often for 7 to 10 years. And because of fees, you actually lose money on paper in the first few years before the wins show up. We explain why the pros tolerate this. [Read Section 3: Mechanics, Lock-ups, and the J-Curve (Premium)]
4. Do The Returns Justify the Fees? Fees here are high. The standard is "2 and 20" (2% management fee, 20% of the profits). Does the performance actually beat the S&P 500 after you pay the managers? We looked at the historical data. The answer isn't a simple "yes." [Read Section 4: Performance vs. Public Markets (Premium)]
5. You Don’t Need to Be a Billionaire Anymore It used to be a club for pension funds. Now, new platforms allow individual investors to write smaller checks ($10k or $25k). But just because you can invest, doesn't mean you should. We look at the new tools opening the doors and the risks they don't tell you about. [Read Section 5: The Democratization of Access (Premium)]
6. The Real World: Jobs, Taxes, and Scrutiny We can't talk about the money without talking about the impact. Does Private Equity create jobs or destroy them? (We found data for both). We tackle the tough questions: the mountains of debt, the "carried interest" tax loophole that makes billionaires pay lower rates than their secretaries, and what happens when the regulators finally wake up. [Read Section 6: The Evolving Landscape (Premium)]
This is the asset class everyone talks about. Now you’ll actually understand how it works.
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Table of Contents
(Click on any section to start reading it)
1.1 The Broken 60/40 Model: Why Traditional Portfolios Are Failing
The Correlation Crisis
The Volatility Tax
The Yield Starvation
1.2 The Shrinking Public Universe: Where Did All the Companies Go?
The "De-equitization" Trend
The "Stay Private" Phenomenon
Value Capture Shift
1.3 Defining the "Escape Hatch": The Private Market Ecosystem
Mapping the Landscape
The Illiquidity Premium
From "Alternative" to "Core"
1.4 The Institutional Advantage: What the "Smart Money" Knows
The Yale Model Explained
Information Asymmetry
Governance Control
2.1 Buyouts: The Art of Corporate Surgery
Leveraged Buyout (LBO) Mechanics
Operational Engineering
Multiple Expansion
2.2 Growth Equity and Venture Capital: Funding the Future
The Lifecycle Distinction
The Power Law of Returns
Innovation Monopoly
2.3 The Secondary Market: Liquidity in an Illiquid World
LP-led Secondaries
GP-led Restructurings
Mitigating the J-Curve
3.1 The Void Left by Banks: A Regulatory Consequence
The Retreat of Traditional Banking
The Rise of Non-Bank Lenders
The Flexibility Factor
3.2 Direct Lending: The Bread and Butter of Private Credit
Senior Secured Loans
Floating Rate Protection
Covenant Protection
3.3 Specialized Credit Strategies: Distressed and Mezzanine
Mezzanine Financing
Distressed Investing
Special Situations
3.4 Comparing the Yield: Private Credit vs. Public Bonds
The Spread Premium
Default and Recovery Rates
Mark-to-Market vs. Mark-to-Model
4.1 The Lifecycle of a Fund: The J-Curve Explained
The Capital Call System
The "Valley of Tears"
The Harvest Period
4.2 Fee Structures and Alignment of Interest
The "2 and 20" Model
The Preferred Return (Hurdle Rate)
Skin in the Game
4.3 Measurement Metrics: Forget the P/E Ratio
IRR (Internal Rate of Return)
MOIC (Multiple on Invested Capital)
TVPI vs. DPI
4.4 Vehicles of Access: How HNW Investors Enter
Fund-of-Funds
Co-Investments
The Democratization Vehicles
5.1 The Valuation Debate: "Volatility Laundering"
The Smoothing Effect
The Lag Effect
Fair Value Audits
5.2 The Leverage Risk: Investing in a High-Rate World
The Cost of Debt
Refinancing Walls
Interest Coverage Ratios
5.4 Manager Dispersion: The Selection Risk
The Gap Between Best and Rest
Persistence of Returns
The Access Problem
6.1 Strategic Asset Allocation: Sizing the "Escape Hatch"
Determining the Percentage: Why 10-20% is the New Baseline
Liquidity Budgeting: Stress-Testing for the Recession
The "Barbell" Approach: Maximum Efficiency
6.2 Vintage Year Diversification: Timing the Market
The Danger of Market Timing
Building a Ladder
Recession Vintages
6.3 Tax Implications and Administrative Complexity
The K-1 Reality
UBTI (Unrelated Business Taxable Income)
Tax Efficiency
6.4 Conclusion: The New Mental Model for Wealth
Abandoning the "Ticker Tape"
Defining True Risk
The Final Thesis
Baked with love,
Anna Eisenberg ❤️
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